Pink diamonds are the rarest of the rare. The Argyle diamond mine in WA’s North produces 90% of the world’s production of pink diamonds. Pink diamonds represent only 0.1% of the mine’s output. Each year, fewer then 50 signature pink diamonds are released by Argyle Pink Diamonds.

The diamonds are released via an exclusive global tender. Only 300 diamond dealers from around the world are invited to attend showings of the diamonds and bid, in a blind-bidding process, on the stones. Carat-for-carat, Argyle Pink Diamonds sell for 20 times the price of white diamonds.

Represented in 2009’s release are an unusually high number of heart-cut stones including the 2.61ct Argyle Amour, the largest heart-shaped pink ever produced by Argyle. These heart-shaped diamonds were the inspiration for the tender’s theme – L’Amore Perenne (Everlasting or Perennial Love).

2009 represents the 25th Argyle Pink Diamonds Tender. To commemorate this milestone, and to document the history of the mine that has a remaining lifespan of less than ten years, a book entitled Beyond Rare was produced.

Beyond Rare and the tender catalogue were presented as a boxed set that was sent to the 300 dealers as their invitation to participate in the tender.